Christopher T. Hanna
 
Christopher T. Hanna
4550 W. Tilghman Street
Allentown, PA 18104
Phone: 610-704-8316
Office Phone: 610-398-8111
Fax: 267-354-6842
channa@remaxcentralinc.com
 
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Last-Minute Holiday Shoppers Spike on ‘Super Saturday

December 19, 2014 2:36 am

More than half of holiday shoppers have gifts left to purchase by the time ‘Super Saturday’ arrives – the last Saturday to shop for holiday gifts before Christmas, according to a survey from RetailMeNot.com.

For many of these last-minute holiday shoppers, it’s not simply a matter of running to the store to purchase one remaining gift. Nearly 1 in 5 shoppers surveyed admitted to waiting until Super Saturday to begin shopping for all of their presents.

The survey also found:
- Financial reasons are less likely to spur last-minute holiday shopping, with less than 25 percent reporting that they weren’t waiting due to lack of savings.

- Nearly half of consumers (43 percent) report waiting until the 11th hour because they didn’t know what to get their intended recipient.

- Thirty percent of consumers waited to shop because they received an unexpected gift and felt the need to reciprocate.

- Forgetfulness is also a factor, with more than a third of consumers reporting that they forgot to buy a gift.
Source: RetailMeNot.com

Published with permission from RISMedia.